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"He successfully marketed and branded something that's been around for a long time," Mr. Tarnopolsky said.
The president-elect has frequently been branded something of a supporter of Russia, so how, when the U.S. is so opposed to Russian interference and policy in the Syrian conflict, will the U.S.' new president change the dynamics of the conflict?
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But in nutricosmetics, they are being branded as something more sensational.
This was meticulously planned, but for years it was branded as something that just spontaneously happened".
If a hotel brands something, it should be for a good reason, he said.
This is the power of the NFL: it can brand something you respect into something nauseous.
Because to brand something, after all, is to give it a mark of distinction.
The Lo Lifes have given the brand something that it never really sought: street cred.
"People know the brand, they just know it as an old brand, something their father read," said Ed Baker, the publisher.
If ratified, the purchase would give the VW Group a heritage-steeped sportbike brand, something in which Ferdinand Piëch, the company's chairman, has expressed interest.
Saying "brand" — something done in ads for products like Xerox, Q-Tips, Kleenex and 3M's own Scotch tape — is to discourage such references).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com