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The firm is also launching a branded range of high-quality steaks.
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The supermarket chain's sales have risen after it introduced better quality foods including more seafood and branded ranges with Slimming World and Pizza Express.
Prices across the brands range from £159 to £529.
The company announced nine new handsets in its own-brand range on Wednesday.
There's an own-brand range of preserves and cordials, including blackcurrant, strawberry, raspberry, mixed fruit and elderflower flavours.
It is negotiating contracts with French supermarkets to supply fairtrade teas under their own labels, but is also developing a more upmarket own-brand range.
It will be relaunching its own-brand range of classic and wooden toys, including bricks, pull-along toys and clocks over the summer.
The American food giant, whose brands range from Toblerone to Philadelphia and Dairy Lea, is offering to pay 300p in cash and 0.2589 Kraft shares for each Cadbury share.
Mr. FitzGerald insisted that the moves to shrink the brand range while acquiring new ones were part of the same strategy: "We wanted to focus our resources behind leading brands.
Tesco has increased its share of the grocery market for the first time in five years, with a revamp of the supermarket's own brand range helping drive sales of fresh produce.
Customers keep coming back to visit the shop, which is famous for its sneaker culture and casual athletic wear – brands range from Adidas, Nike and Fila to Reebok and Converse.
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