In comparison to plain packaging, the presentation of branded packaging was associated with higher odds of smokers' purchase intentions (OR=2.18, 95% CI 1.34 to 3.54; p=0.002).
Last summer, he even stole some limelight, which executives here usually avoid, from his own movies when he took the stage in front of 6,000 fans at a Legendary-branded Comic-Con International presentation.
Turns out, however, that it wasn't all that different from plenty of other corporate digital media presentations, with lots of talk about branded content, millennials and "brand ambassadors".
Age: Brand new! Appearance: Branded anew!
Point-of-sale movable displays are branded structures that combine advertising with product presentation.
Interactive features, like live product demonstrations, prizes and competitions, seminars and presentations, promotional giveaways and even branded photobooths can all be helpful ways of drawing people in.
8 Our study also found that the presentation of plain packaging, compared with branded packaging, reduced purchase intentions among socioeconomically disadvantaged smokers, consistent with previous simulations conducted with general population smokers.
20 The studies found that packs with progressively fewer branding elements were perceived as less appealing overall, 19 larger HWLs combined with plain packs reduced adolescents' positive ratings of packs, 21 and presentation of plain packs compared with branded packs increased participant intentions of not purchasing a pack.
Before each team went to bed, the researchers sent on their draft slides for the following day's presentation, on blue and green IFS-branded templates, to Johnson and Emmerson.
