Rather than another hotel room in a sea of look-alike branded places to park your head for a night, this Marriott Executive Apartment was built from the ground up for the business traveler.
Glasscubes offers similar features as BT Workspace – private workspaces to share documents, calendars, tasks and discussions, a branded online place to manage projects and centralise customer data (contacts, sales leads and issues).
While a company called ShareThrough promotes its ability to produce and place branded video content on websites - news and otherwise.
Often the writers appear to have gone out of their way to create appearance/citation opportunities – whether it's using a branded product in place of a generic one or scripting the show to deliberately draw more attention to the product and its functionality.
They're bright, white, sleek and inviting places, branded advertisements, except not for some megabucks chain store but for a charity.
Branded materials were placed at all clinics, social marketing outlets and in public spaces in both rural and urban areas.
In 2019, that portfolio is bolstered by a new selection of Go Local-branded excursions that place a special emphasis on community connection and cultural immersion (50 of the 122 new tours are entirely complimentary, though note the rest do carry a surcharge).
"To believe there's a place for branded content is not to believe the BBC licence fee is flawed," says Connock. "Let's keep everything we've got and do more".
I think this reaction has less to do with charity than the overall value that we have come to place on branded things; nowadays, to willingly destroy an expensive bag amounts to the same moral and cultural neglect as burning a book.
I think the dominant reason for this pervasive failure is the outsourcing of branded storytelling that takes place to scale rather than bringing such activities in-house.
