Sentence examples for branded luxuries from inspiring English sources

It will retreat from its 70-year-old practice of manipulating prices by hoarding the world's diamonds and will charge into the advertising-driven game of selling the stones as branded luxuries.

De Beers wants to quell concerns about the provenance of its diamonds, they say, but also wants to build demand for them by advertising the stones as branded luxuries in a new and aggressive campaign.

Branded luxuries continue to be sought after even today there is a four-year waiting list for a ¥580,000 handbag from Hermès.

Surrounded by 500-year-old fortress walls, the Centro Historico is a Unesco World Heritage Site, with Spanish colonial architecture, internationally branded luxury hotels and obvious traveller appeal.

Instead, we were hedging our bets by branding luxury projects and not taking the equity risk.

Unlike mass brands, luxury brands should not strive to please everyone, but those customers whose beliefs align with their own.

This year, Nissan held an internal competition to decide where to produce a new Infiniti-brand luxury sport utility vehicle.

Other name-brand luxury and mainstream retailers included Hugo Boss, Cole-Haan and Eileen Fisher as well as Coach and Williams-Sonoma.

In 2000 McQueen sold a controlling interest of his signature brand to the multi-brand luxury-goods corporation Gucci Group, although he retained creative control.

Despite the fact that the functional value of luxury brands is usually not significantly higher than those of non-luxury brands, luxury brands can achieve significant price premiums in the market over non-luxury brands.

Using para-social interaction (PSI) and social comparison theory, this study proposes a model that assesses the influence of physical attractiveness, social attractiveness, and attitude homophily of video blogger (vlogger) on PSI; and PSI effects on luxury brand perceptions (i.e., brand luxury, luxury brand value, and brand-user-imagery fit) and luxury brand purchase intentions.