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Each had similar goals to: generate millions of organically distributed branded impressions, gain many thousands of new followers on social media, create greater discussion around the brand, build brand equity, reach a younger millennial audience and ultimately sell more of their product.
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It has the design distinction of a thin elastic waistband sewn into a tunnel of cotton, rather than one of those two-inch-wide billboards blaring the designer's name in a way that can be interpreted only as a dastardly scheme to achieve market domination via brand impressions made through the pornography and plumbing industries.
It has also run over 600 Pinterest and Instagram photo contests, delivering over half a billion brand impressions.
They get regular people to choose where that money goes, and lots of brand impressions along the way.
Therefore, today's marketer must create experiences that cut through the noise of the media landscape and deliver brand impressions that are impossible to ignore.
Dachis Group's social marketing analytics platform analyzes the social engagement of over 35,000 brands to the tune of "several hundred million social actions" each day — data which, in turn represents over 850 trillion permutations and nearly 20 billion earned brand impressions per day.
These human interactions inform the brand impressions which outlive the products we create.
Merrill predicted 700 million brand impressions in 12 months -- a huge boost for employee branding and recruitment efforts.
As a result, brand impressions and reasons to buy the products are better planted in the brains of market targets.
Jaguar placed banner ads on Yahoo! pages, which served 20 million unique monthly visitors, generating over seven million brand impressions.
With over 2,000 stores in 77 countries, Zara makes a lot of brand impressions simply from the signs on these stores.
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