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Some of the group's biggest drug brands face pressure from generic competition.
TOBACCO and alcohol brands face heavy restrictions when it comes to advertising.
Mercedes and other brands face challenging targets for mileage and carbon-dioxide emissions.
These differences mean global brands face a challenge coming up with coherent and consistent sustainability standards.
When it comes to water, fashion brands face the same risks across their supply chains.
– Glenn Collins Bloomberg: As proliferating craft-beer brands face the angst of fierce competition in the United States market, the big guys are suffering agita of their own.
To capture that growing market, brands face a challenge: How do they appeal to fathers' competence without making them look like mothers?
Both Freund and Van Bergen agree, however, that the biggest challenge brands face is the cultural divide, which can be a shock to those coming from other continents.
With the deaths of giants like Yves Saint Laurent, who died in 2008, the companies that inherit Europe's family fashion brands face the task of finding designers who can live up to their legendary predecessors.
Diaper brands face myriad challenges today, not the least of which is fewer babies: the national birth rate fell more precipitously from 2007 to 2009 than it had in more than three decades, according to the National Center for Health Statistics.
"One of the challenges that these big brands face is that it is increasingly hard to differentiate," said Allen Adamson, a managing director at Landor, a brand consulting firm in New York City.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com