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The Glad brand has a 33 percent market share, according to Glad Products data, ahead of its principal branded competitor, Hefty, at 19 percent, but behind private label products, at 36 percent.
A second branded competitor for Suboxone and two more generic competitors as well (now four in total) will likely lead to sharp falls in price and market share for Suboxone in 2015 and 2016.
Barilla now has a 15% share of the $1 billion-a-year U.S. retail pasta market, twice that of its closest branded competitor, Ronzoni.
"Private labels only work when there's a branded competitor that establishes a price umbrella under which the private label can operate".
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The discounters are making their name with own-product lines, often a third cheaper than the price of branded competitors.
It's a classic Sony design choice, and one that could help the device stand out among a potential crowd of Nexus-branded competitors.
Until the recent introduction of branded and generic competitors for the osteoporosis drug market, Fosamax was one of the most popular drugs in the United States.
If the Adamo's Latin-inspired name (as opposed to a Battlestar Galactica-inspired name, which would have done Admiral Adama proud) is any indication, Dell wants you to fall in love with its thin, luxury-branded MacBook Air competitor.
The FDA approval, however, gave its manufacturer, KV Pharmaceuticals, exclusive rights to market the branded generic and keep competitors out of the market for seven years.
Government-produced products often replaced branded generic or generic competitors.
"There are ways with other competitors to build branded, platform-like functionality and there are ways with other competitors to offload the management of fraud risk, but not both," Clerico notes.
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