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But does celebrity endorsement of fruit and vegetables make them just another branded commodity, dependent on mass media appeal instead of being able to stand alone?
And think of this: someone in Shenzhen who makes plastic ducts for a living is this instant enjoying the branded commodity that is the result of an Irish adventurer's journey into commercial travel 250 years ago.
But the recent examples are bigger in scale and ambition and seem to underscore what marketing experts see as two trends: the decline of record sales as part of the overall income of musicians and the rise of the artist as a branded commodity.
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"It was the first time someone branded a commodity," said Adam Hanft, a brand strategist.
The Trump tour de force — his evolution from rough-edged rich kid with Brooklyn and Queens political-clubhouse connections to an international name-brand commodity — remains, unmistakably, the most rewarding accomplishment of his ingenious career.
In this kind of coverage, the clothes, the stars and the shoes are all brands, commodities that are used in both ads and editorial to move product.
Factory outlet centers collect brand stores of various manufacturers and sell brand commodities at a discount.
With food being branded as a commodity, the futures market is busy exploiting the gullible masses.
Call it the Marley Industrial Complex: an unrelenting stream of companies and commodities branded by a certain late, great Jamaican reggae singer.
What's surprising, said Ronald L. Nicol, a senior vice president of Boston Consulting, is that most computer makers have generally ignored what consultants call the new luxury market, which offers premium features and brands of commodity items.
2 56 PM: Acer President Gianfranco Lanci talking about brand and commodity. .
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com