Our most reasonable and last level of participation is going to be the $5,000 option where sponsors will have a branded cocktail table onsite with additional branding on the website/program.
In 1850, Sewell Taylor, the owner of the Sazerac Coffe House, institutionalized the recipe made with Sazerac French brandy and Peychaud's Bitters and became the first "branded" cocktail.
Cocktail, cocktail, cocktail, cocktail......
And of course, being a personable business man who's quick to reach out and respond to those who can promote him, he'll happily sell any of his machinery, products or services think branded merchandise, barware, and mini cocktail kits to any bar looking to scale up from there.
The trend, like many, was poached from abroad: Spots like Zuma in Dubai and MASH in Copenhagen have served cocktails with branded ice cubes for years.
"But nobody shops at a cocktail party". Consumers, however, do shop at old-fashioned branded retailers--say anything from Office Depot and Staples for office supplies to Macy's and Nordstrom for clothing.
Dr. Yusuf K. Hamied, chairman of the Indian drug giant Cipla Ltd., electrified the global health community a decade ago when he said he could produce cocktails of AIDS medicines for $1 per day — a fraction of the price charged by branded pharmaceutical companies.
A happier slowdown had some at the door, where guests were greeted with a choice of Grey Goose cocktails, including "Le Fizz," the event's signature sparkling drink, served in a flute with a branded metal swizzle stick.
While Arcade Fire and Kings of Leon are jamming onstage, fashion and lifestyle companies will be vying for the attention of festivalgoers offstage, with branded cooling tents, beach balls, Coachella "survival kits" at the Empire Polo Club grounds, plus pool parties with bottomless cocktails and their own live music at hotels and estates offsite.
People like branded goods.
