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This allows them to offer, say, a yacht-appropriate, custom-fitted bottle cooler instead of a branded beer glass.
And branded beer is pricier than lumpy home-brew (which is probably the African market leader by volume chugged, though no one is keeping records).
Goldfrapp have created a glamorous and intricate pop wonderland, but you have to put down your branded beer cup and listen in order to appreciate it.
Brooklyn has its own major-league sports team again, its own branded beer and a clothing line, and has been leading New York in job growth and population in recent years.
Even the Charles Koch Institute had one, with branded beer koozies and pens, books by famous libertarians Friedrich August Hayek and Thomas Sowell, and a "'Staches of Freedom" tote bag featuring drawings of facial hair belonging to famous free-market thinkers.
In 1881 Thomas Cooper started brewing South Australia's first branded beer, 'Coopers', at Leabrook.
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Everyone has a mobile phone, a few people have new cars, and early-evening courting is fuelled by branded beers and hot dogs.
"Because craft beer is viewed as a luxury good, customers are prepared to pay a higher price in comparison to other more commercially branded beers," he said.
Trader Joe's contracts with some big craft breweries to make their house-branded beer.
Actress Tara Reid has filed a lawsuit against SYFY Media Productions and Asylum Entertainment for allegedly using her image on Sharknado-branded beer bottles and slot machines without her permission.
The number of branded pumpkin beers has grown from just two in 2000 to an 65 last year, per estimates by Nielsen.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com