THE other day I got hung up on a new sandbar, the words "luxury-branded accommodations," a term that sadly does not apply to mortuaries (not yet) but rather to hotel rooms splashed with a peer company's status symbols.
His comments came as it emerged soldiers guarding Olympic sites in London were being housed in accommodation branded "absolutely disgusting".
Indeed, says Stewart Moore of CRM Students – the UK's leading independent student accommodation manager, with more than 19,000 student beds in 23 cities – these PBSAs are hotels, of sorts: "They're hospitality led and branded like hotels.
The improvement programme also included the construction of 1,045 brand new accommodation units, making it the largest timber-frame construction project in Europe that year.
For brand-name luxury accommodations, there are Four Seasons resorts near surfing areas at Punta Mita, north of Puerto Vallarta, where rates start at $495 a night, and in the Maldives, from $295 a night.
The founders, San Francisco designers Joe Gebbia and Brian Chesky, and software engineer Nathan Blecharczyk, quickly realized that increased and varied choice is more appealing for consumers and are now re-branding their site to incorporate a variety of local accommodation options.
That's exactly what one accommodation brand is offering to every student as part of a global scholarship initiative to empower student mobility across the world.
Jeff Manno is managing director of Prodigy Living prodigy-living.co.uk, the student accommodation brand of Greystar Europe Holdings Ltd. Greystar is a US firm with a long standing reputation for world-class service in the multi-family real estate sector.
Uniplaces is creating a trusted, global brand for student accommodation.
"OYO has solidified its position in India as the leading accommodation brand for consumer affordability and high quality standards.
"There's clearly no global player and the vision for Uniplaces is to become the global, trusted brand for student accommodation," he added.
