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When Jimmy Choo introduced its first sneaker collection late last year, the brand worked with the location-based mobile platform Foursquare to create "Catch a Choo," a kind of scavenger hunt around London.
In fact, it is specially designed for referees and includes technology above and beyond the Smart watch functions that the brand worked with Intel and Google to incorporate.
In 2013 the brand worked with Oracle Team USA during the America's Cup to produce a small run of connected electronic watches known as the Aquaracer 72.
In a recent marketing exercise, the brand worked with a composter to turn old clothes into compost, from which they grew vegetables.
In the '80s, the brand worked with the likes of Sonia Rykiel and Kenzo at a time when the phrase "designer collaboration" was barely a concept.
Sega of America's senior vice president of marketing Peter Moore, a fan of the attitude previously associated with Sega's brand, worked with Foote, Cone & Belding and Access Communications to develop the "It's Thinking" campaign of 15-second television commercials, which emphasized the Dreamcast's hardware power.
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The commercial potential for a fashion brand working with these new Olympic stars is being revealed.
Marketing inserted links from its own site to retail sites that carried the brand, working with the retailers to make sure the links connected seamlessly.
The brand works with the nonprofit Fair Trade USA, which certifies that producers conform to labor and environmental standards, and links farmers directly to companies rather than enriching middlemen.
One such partnership is with Elvis & Kresse, an accessories brand working with reclaimed materials.
The T'bolis, one of the biggest tribes the brand works with.
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