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In the blogging world, this is called brand work.
We demonstrate that brand work and brand energy, rather than brand engagement, sequentially explain attitudinal and behavioral judgments derived from brand logo drag force through a brand work-energy effect and a brand energy halo effect.
We argue the phenomenon observed is due to a brand work-energy effect, whereby the depiction of a drag force (opposite direction to motion) in brand logos enhances consumer judgments of brand work, which results in greater perceived brand energy.
It's not just Mr. Trump's designs that make the brand work.
The previous agency for AARP's brand work was GSD&M in Austin, Tex., part of the Omnicom Group.
During that time, he has done some brand work that included video clips that can be viewed on YouTube.
Similar(27)
We also determine that a thrust force of air propulsion results in attenuation of our brand work-energy effect, with high magnitude of a drag force enhancing the effect.
It'll be in a part of Brooklyn that I feel my brand works.
The commercial potential for a fashion brand working with these new Olympic stars is being revealed.
He never stops working to improve his brand, working tirelessly for his team and his sport off the track.
A small-to-medium-sized brand working from a studio in east London can't physically do it.
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