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Does success spoil her unique brand, which is plucky victimhood, and now her trajectory disappoints?
"We have to unite to be allowed to market this unique brand which is the Caribbean.
I had no particular grudge against the brand, which is now owned by Princes.
With TV especially, a big part of it is considering the brand, which is to say the channel.
There is the Picasso brand, which is madly sought after, regardless of what kind of Picasso you are talking about.
The most famous brand, which is probably sitting at the back of one of your cupboards right now, is Angostura.
Obama's advisers have spoken of his brand, which is a stand-in for the party identity that defined other presidencies.
The automaker's Volvo brand, which is based in Sweden, outsold Lincoln in the United States last year.
"American Chopper," "Overhaulin' " and "American Hot Rod" are part of TLC's Turbo brand, which is devoted to all things motorized.
The Stella McCartney brand, which is part of the Kering Group, posted sales in 2012 up 22.8% to £25.8m.
"But we are reframing the Cottonelle brand as a personal care brand, which is a much more emotional space".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com