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Under the terms of the deal, Exponent will acquire publications that don't carry the BBC brand, which include Radio Times, olive and Gardens Illustrated.
Mattel has also introduced My Scene dolls, an offshoot of the Barbie brand, which include the vaguely Hispanic-looking Madison, encased in a glistening cat suit, the perfect disco-mate for Sutton, her slim and dapper escort.
The conference will join Reed's other tech/media confabs under the Reed MIDEM brand, which include MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the TV and digital content and MIDEM for the music industry.
The startup will also use some of that money to build out new offerings from the main Grove brand, which include items such as hand sanitizer, essential oils, moisturizers and natural sponges.
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Claiborne, Liz Sells brand, which includes Juicy Couture and Kate Spade, to JCPenney and is in search of a new name.
Iain Watt, who manages Mika and founded the Wonky Pop brand, which includes live events and a record label, sees genuine commercial potential in the likes of GaGa.
Her promotion of the brand, which included an advertising spot during the Super Bowl, was deemed to clash with her position as a global ambassador for Oxfam.
Indeed, the campaign is part of a broader re-imaging of Church's brand, which includes some new products, a new logo and a contemporary redesign of the restaurants, Mr. Haley said.
Mr. Hesse said despite the losses he was pleased with the company's efforts to re-establish the brand, which includes making improvements to the customer care response times and overall experience.
The famous Prada brand, which includes women's wear and men's wear, is much copied — "The job is to do something interesting with ideas," Miuccia told me, "and if it is copied I couldn't care less" — and the group includes other brands like Miu Miu and the English shoe company Church's.
The EQ electric mobility brand, which includes the Generation EQ concept vehicle, also falls under this particular umbrella.
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