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AdSafe Media, a brand verification platform, has raised $7.25 Million in Series B funding, led by Atlas Venture with participation from existing investors Founder Collective and others participating.
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Google has become more brand friendly with verification for profiles of celebrities, public figures, and people who have been added to an (undefined) 'large' number of Circles.
Software is available that would allow alcohol brands to ask for age verification before a user can become a follower of the brand's account and interact with the brand.
"Of the 240,000 products that retailers submitted for verification by a brand on the Weedmaps platform, 6,000 (2.5%) were rejected by the brand, presumably due to being counterfeit," Weedmaps president Chris Beals wrote to me.
According to MarketWatch, gray confirmation is for businesses and organizations not eligible for the blue verification reserved for brands, celebrities and media companies.
"Over the past few years, Twilio has powered components of the authentication and verification experience for brands like Intuit, Box and GitHub.
Coupled with mass market branding, the shill's independent verification was discovered to be a more potent tool than anyone could have suspected.
We've upgraded our systems and servers, implemented sophisticated group management, rolled out the CalNet 2-Step Verification, and created a brand new Berkeley Person Registry that replaced really old and outdated identity management code.
AdSafe Media, which uses algorithmic modeling and human verification to rate the brand safety of content on commercially supported Web pages via a proprietary system, this morning released its Q1 2010 analysis (PDF) of the online display advertising industry.
Most programmatic practitioners have or are putting in place the right tools to ensure brand safety, such as robust ad verification software and comprehensive domain and keyword blacklists.
In 2010, Derek returned to Taiwan and joined IBM Software Group as a globalization lead, where he led a QA team of four to deliver globalization enablement, testing, verification projects on key-brand software products.
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