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I'm fascinated by the synergy between the brand values of Help for Heroes and The X Factor.
Virgin is successful in brand extensions where it can show its brand values of fun, irreverence and better customer service, she said.
Behind its sleek, curving walls, it was promised to house "a serene environment, reflecting Apple's brand values of innovation, ease of use and beauty".
We are likely to see some or all of the seven steps being explicitly built into the communicated brand values of more and more brands.
"The Olympic Stadium had been built less than, sort of, a mile away from us [sic] and we saw that as a real opportunity to change the brand values of the club.
By repositioning, not only would we be attracting advertisers, we would also be opening up a new market while rediscovering the brand values of this quality title with its great heritage.
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Nokia dropped from fifth to eighth with a brand value of $29.4bn.
Coca-Cola took the top spot in the list, for the 11th year running, with a brand value of $70.4bn.
I hope they are acquiring the mission as well as the financial and brand value of the target companies.
And in the current European football championship, the brand value of many of its stars has taken a dive.
Horses are the brand value of 'Wertheimer Frères.' But I don't give interviews on Chanel because it is not useful for the Chanel business".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com