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Such popularity has seen the Kors brand valued at £6.83bn, with revenue up 8% in the last year – but there are rumblings that there can be too much of a good thing.
Sports brand Nike, ranked 22 with a brand valued at nearly $20bn, is rated way ahead of rival Adidas, at 59 in the top 100 with a value of $7bn.
Microsoft comes in second, with its brand valued at $76.2 billion, only rising 8% in value over the past year.
Unsurprisingly, Google tops the list for the third year in a row, with the Google brand valued at $100 billion, rising 16% in value over the past year from $86 billion.
This was a Fortune 500 sports brand valued at $29.6 billion using the saleability of black youth culture to make an advert to boost its shareholders' millions.
Guy Champniss is an independent brand strategy consultant, and co-author of Brand Valued: How socially valued brands hold the key to business success and a sustainable future This content is brought to you by Guardian Professional.
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