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Coke's fall signals the long-term decline of the league tables and their brand valuation concept.
Julian Dailly is the director of strategy at Morar and was formerly global director of brand valuation at Interbrand.
Being Posh Spice helped her later career, says John Illsley, a valuation director for the brand valuation company Intangible Business.
Interbrand says, "Brand valuation provides a common language for brand performance around which a company can be galvanised and organised.
However, the South Korean company is "not yet a brand that can live without the product," says Jan Lindemann, Interbrand's head of brand valuation.
Having turned themselves into full-service marketeers, offering everything from public relations to brand valuation, they feel they deserve to be heard.
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Looking at national accounts creates a severe apples-and-oranges problem, because depreciation, brand valuations and other issues are treated differently by different accounting regimes.
The consultancy's director of brand valuations, Jan Lindemann, said: "They clearly need to regain confidence among the consumer that every can they pick up is clean, but I believe they will be able to bounce back".
For more on brand valuations of sports events, businesses and teams, visit www.forbes.com/sportsbrands/.
For more on brand valuations of sports events, athletes, businesses and teams, visit www.forbes.com/sportsbrands/.
Our proprietary list of sporting event brand valuations was compiled by adding up television rights fees (or advertising revenues for events like Major League Baseball's World Series, where the fee for the championship games is not broken out from the regular season or other postseason games), sponsorship revenue from signage inside the stadium, ticket receipts and licensing revenue.
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