Sentence examples for brand utility from inspiring English sources

"We've got a term called brand utility, and what we're looking to do with brand utility is use the phone as a marketing device, leveraging the benefits of a mobile phone," he said.

They must also balance a need to deliver both brand utility and brand promise through an informed emotional lens.

The other component to the new API is a brand utility, which invites food and beverage brand owners to submit their nutrition facts into the system so that they can be retrieved using the FatSecret API.

A new age of brand utility – radically simplifying interactions with everything.

The idea is to have the device rigged to access the web through a utility company's web site, where the known-brand utility will deliver both community information like local advertising, emergency services, school connections and branded server-based services like banking, bill presentment and payments, as well as full web access.

The participatory audience has changed today's marketing landscape and helped create new marketing concepts with strange names: "viral" marketing, "social media," "branded utility" and "word of mouse".

From components and appliances to whole home automation systems and hubs, these large tech brands, utility and energy companies, and innovative startups are working on the solutions that will give you the power and information to control your house, making you and your castle smarter in the process.

Sears Auto Centers across the country are offering specials on Goodyear and Dunlop brand sport utility tires, while Michelin is offering a roadside assistance kit to consumers who buy four of any one tire.

First, let me take a step back to define what I mean by "success". A successful TLD will possess three common attributes: name or brand recognition, utility and volume.

On June 24th, in a joint venture with Peco Energy of Philadelphia and with support from AT&T and ADT, a burglar-alarm firm UtiliCorp unveiled a plan to franchise the brand to utilities throughout America.

It operates a network of public charging stations and an electric vehicle charging management platform, and also installs charging stations for automotive brands and utility companies.