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G.M. put the Saturn brand up for review and possible sale last year.
Nothing is confirmed of course, but that's the long-term objective, to get the brand up and running and functioning by itself.
The words "Starbucks Coffee" were just removed from the company's green mermaid logo because he wants to waltz his brand up and down the grocery aisles.
The first beneficiary is Girls Inc, which will receive 5% of the net profits from the brand, up to the end of this year.
"We believe branded entertainment needs to be developed from the brand up rather than from the entertainment down," said Doug Scott, president at Ogilvy Entertainment.
If the company succeeds in its goal, Asahi would become he sixth- or seventh-largest import brand, up from 34th place in 1996.
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Despite a growing number of domestic manufacturers, foreign brands make up the majority of car sales.
Mexican brands make up 8% of overall U.S. beer volume, and experts expect that to grow.
While the mid-market, quartz-driven Happy Diamonds watch family, dating from 1976, remains one of the company's best-known lines, Mr. Scheufele and his sister have worked to drive the brand up-market since taking the helm in 1985.
Now the music weekly has been revitalised and thanks to its two-year-old club brand, up-and-coming acts featured on page can be viewed up close at its travelling weekly sermons.
Mr Ashley also said its new flagship stores, designed to move the discount brand up-market, were trading well.
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