Ferragamo already has a museum in Florence — suggesting that the Italian brands are ahead on what will surely become a brand trend.
American designer Ralph Lauren was a pioneer in the "lifestyle brand" trend in the 1980s, but nearly every A-list designer today, from Giorgio Armani to Stella McCartney, has his or her name on sunglasses, jewelry, handbags and perfume.
Every day, in a section called Zeitgeist, the site presents top-twenty lists of users' favorite brands, trends, and celebrities.
Viralheat also lets users share a snapshot their profiles of brands, trends, individuals, etc. with the public.
Goldman said UST "could be in position to stabilize its premium brands' volume decline in the second half of 2004, in contrast to the consensus view that premium brands' trends will deteriorate".
"On eBay, people who are passionate about certain brands, trends, celebrities or products have been discovering and trading with one another for years," said Jamie Iannone, vice president of the buyer experience at eBay.
Simply put, millennials are becoming a major influencing factor for brands, trends, and markets, and they like authenticity.
The artist-brand trend gained traction in the late 1980s, with the debut of M.A.C., where the Canadian makeup artist Frank Toskan was one of the founders.
Still, the De Beers-driven branding trend has caught fire.
Last year, it recruited 28-year-old Drew Elliott, Paper's former marketing head, to revive its branding, trend forecasting and event production arm called Extra Extra, which had been virtually dormant since its creation six years ago.
