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Sony has spent a quarter of a century massaging the Walkman brand to keep its flame burning.
Viewers are congratulating the Prime Minister on his new part time job But the supermarket isn't the only brand to keep it simple.
The new owners, best known for turning Skyy Vodka into a multimillion dollar brand, "have as long a vision as Fritz had". That vision involves growing the Anchor brand to keep pace with newer, more ambitious breweries.
Consumers who once might have put their faith in a doctor-endorsed brand to keep their skin in tip-top shape now sometimes turn to brands with naturally derived ingredients or natural products, which are viewed as "healthier" and "safer to use," said Karen Grant, vice president of NPD Group, a market research firm.
But it does point to another issue: whether Samsung has a strong enough brand to keep users sticking to it.
With new designs and materials in the work, this is a brand to keep an eye out.
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"But it's up to the big brands to keep fighting".
And analysts began complaining that ConAgra did not invest enough in its brands to keep profits up.
With the Hertz deal, the number of major car rental companies is dropping to three, from four, but there are still enough brands to keep prices stable, analysts said.
But it is increasingly hard for small Italian brands to keep a mom-and-pop business going, especially when China's industrial base for fashion will soon outstrip Italy's.
The truth is, Lululemon has chanced on one of the enduring principles of retail: there's probably no better way for some brands to keep women as customers than to shame them.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com