Sentence examples for brand themes from inspiring English sources

EIGHT years after urging consumers to "Shift" their buying behavior when it comes to cars, trucks and minivans, Nissan North America is changing brand themes.

"It's a different idea," Mr. Brancheau said of the focus on innovation, adding that even if Chevrolet had kept its theme, "I'm not sure we would have wavered" in making the change in brand themes.

For instance, in 2010, Nissan North America replaced its brand theme, "Shift," with the theme "Innovation for all".

Indeed, for the last couple of years the Fanta brand theme in overseas markets was "Fanta.

That said, Mr. Adamson acknowledged that developing a great brand theme was difficult.

The "Shift" theme will continue as the brand theme in the rest of the world, Mr. Brancheau said.

A couple of ads in the taxi campaign explicitly link the contest to the Nissan brand theme.

The commercial, narrated by Jennifer Garner, presents a new brand theme, that Neutrogena is "recommended by dermatologists two times more than any other brand" of skin-care products.

Each spot will run 15 to 20 seconds and use the Ford brand theme, "Drive one," and a Focus theme, "Feel the difference".

The commercial is "a big step forward for a brand considered dated and a bit sleepy," Ms. Rivas says, as is selling the French fried onions with the "Happy starts here" French's brand theme.

After Accenture cut its ties to Mr. Woods in December 2009, its ads have featured photographs of animals — giraffes, sheep, elephants and polar bears, but never tigers — as metaphors to bring to life the Accenture brand theme of "High performance.