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Indeed, for the last couple of years the Fanta brand theme in overseas markets was "Fanta.
That said, Mr. Adamson acknowledged that developing a great brand theme was difficult.
A couple of ads in the taxi campaign explicitly link the contest to the Nissan brand theme.
The "Shift" theme will continue as the brand theme in the rest of the world, Mr. Brancheau said.
For instance, in 2010, Nissan North America replaced its brand theme, "Shift," with the theme "Innovation for all".
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EIGHT years after urging consumers to "Shift" their buying behavior when it comes to cars, trucks and minivans, Nissan North America is changing brand themes.
"It's a different idea," Mr. Brancheau said of the focus on innovation, adding that even if Chevrolet had kept its theme, "I'm not sure we would have wavered" in making the change in brand themes.
At £16.99 for kids and adults (for online tickets, or £19.95 on the gate) it compares well with big-brand theme parks and there's plenty to keep everyone digging all day.
In other words, align your words and your actions to convey your central branding theme as a way to build connection, trust and relationship with your audiences around what's really important to you.
As to how it works: Brands can add Fan Center to their Facebook Pages, at which point Napkin Labs can help them customize Fan Center to fit their individual branding, theme, etc.
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