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Exact(28)
"It was my goal to create a brand that would live on beyond my name.
We wanted to create a brand that would combine character and charm with contemporary, stylish and comfortable design elements.
They were also named as a brand that would be expected to have very high back-to-school increases".
A tractor for Allis-Chalmers brought stylish pizazz to the farm implement category, and his work on the 1949 Harley-Davidson motorcycle models created an image for the brand that would endure.
He was to try to forge a national brand that would become so embedded in people's minds that the first thing they would think when someone mentioned bricks was "Hanson".
Their proposals ranged from bathroom towers that moonlight as public spaces, to an annual festival, to a collective brand that would increase marketing power and recognition of the area's diverse products.
Similar(32)
The strategy is helping to draw in upmarket brands that would once have given the stores the cold shoulder.
Burt P. Flickinger III, the managing director of the Strategic Source Group, said that Hostess and Twinkies were truly national brands that would be sold quickly.
Soon, there will be a host of new brands and products from existing brands that would have never been thought possible, let alone necessary a decade ago.
Mr Peltz holds 3% of Kraft, which owns Côte d'Or, Mirabell, Suchard and Toblerone, four posh European chocolate brands that would be a good addition to Cadbury's mass-market brands.
This is because the luxury clothing brands that would normally flock to Prince and Spring Streets are facing little inventory and sky-high rents, and so are now searching out these smaller side streets.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com