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Today, Harman International, as the company is now known, is the primary maker of Harman/Kardon, Infinity and JBL brand systems for BMW, Mercedes-Benz, Lexus and Chrysler.
The culture, brand, systems and products have all shifted up a gear and the business now serves more markets and territories.
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The core tenet of a brand system is its reciprocal nature.
Space, as it relates to a brand system, denotes the proximity of a brand manifestation to a consumer.
However, the successful functioning of a brand system also depends on the careful management of space and time.
To further illustrate the structure of a brand system, let's look at the example of Nike.
With Fiat bosses thinking more about integrating its high-end Ferraris and Maseratis into a brand system with Fiat and Lancia, Ferrari design has recently meant something new.
Time, in a brand system, helps both the brand and consumers to share long-term relationships, medium-term objectives and short-term actions.
Welcome to Duke's Brand System.
The driver is often an unclear brand system or no brand toolkit.
China, however, is not contractually bound to the private label brand system but to the retail oriented system.
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