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The core tenet of a brand system is its reciprocal nature.
To further illustrate the structure of a brand system, let's look at the example of Nike.
Space, as it relates to a brand system, denotes the proximity of a brand manifestation to a consumer.
However, the successful functioning of a brand system also depends on the careful management of space and time.
With Fiat bosses thinking more about integrating its high-end Ferraris and Maseratis into a brand system with Fiat and Lancia, Ferrari design has recently meant something new.
Time, in a brand system, helps both the brand and consumers to share long-term relationships, medium-term objectives and short-term actions.
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Today, Harman International, as the company is now known, is the primary maker of Harman/Kardon, Infinity and JBL brand systems for BMW, Mercedes-Benz, Lexus and Chrysler.
The culture, brand, systems and products have all shifted up a gear and the business now serves more markets and territories.
A branding system will allow school founders the opportunity to distinguish themselves from mediocre schools and establish a set of performance benchmarks.
Analyst Paul Hickman said: "A fully managed and branded system with excellent execution of its value-based offer does not really merit a 25% discount to the rest of the sector for 2010.
It's really a complete remake of the Holiday Inn branding system.
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