Sentence examples for brand switching from inspiring English sources

Peter Meyers, a vice president for marketing at the consumer-data firm Icom's Shopper's Voice, says companies issue more coupons during slow-economy periods, on the theory that shoppers become more susceptible to brand switching.

The TTCs have maintained that advertising and promotional material including packaging stimulate only brand switching among current smokers.

Concerns were also raised by research participants regarding brand switching, and with respect to generics, which were viewed by some GPs as being of lower quality.

Therefore, while the models suggest that brand equity measures were associated with lower quit rates, low brand switching rates were directionally associated with increased quitting.

19 Other studies have shown that cigarette brands with low market share target young adults with the goal of encouraging brand switching, while major brands target older smokers to facilitate brand loyalty.

39 40 With Medicines New Zealand, New Zealand's medicines policy, promoting the use of generic drugs and stating that consideration must be given to 'cost-effective treatment options', 1 it is vital that apart from assuring the quality of generic medicines, programmes that educate prescribers and patient about brand switching are required.

The brand switched gears in April, softening the tone by adding women to the pitches and spicing up the mood with sly suggestions about improved sexual performance.

It presents a new consumer-based measure of choice variety based on inter-product similarity perceptions and illustrates that others-based (i.e., researchers, managers, and retailers) measures of choice variety such as number of brand switches underestimate choice variety.

Our participants seemed to be largely influenced by family and friends when choosing a new brand or switching between brands.

For example, segmentation service providers partition customers using a variety of demographic and psychographic characteristics, as well as an array of consumption attributes such as brand loyalty, switching behavior, and product/service satisfaction.

The same goes for when you're sticking with the same brand but switching from an earlier version to a newer model.