But for some longtime observers of auto design, the Pond and the pods recall the Zenlike -- and much-derided -- brand statements that Infiniti began in 1992, when it required its dealers to display a waterfall and a sculpture by Takenobu Igarashi.
Spin, of the industrial variety and applied to every machination of the culture at large, is right now so gorgeously constructed and elegantly invisible and easily communicable that actual children on Twitter know how to PR themselves into cartoon characters with their own brand statements.
Chanel introduced its J12 Tourbillon in 2005, demoting the feature from a symbol of elitism to a luxury brand statement.
"As a headquarters, it's a brand statement about being progressive," says Hugh Jones, managing director of Carbon Trust Advisory, a Carbon Trust-owned business that advises companies on resource efficiency.
The retaining shape is again a diamond, but this time the angles, edges and "shards" create "energy and dynamism" and "a bold brand statement".
Sometimes called a "shadow governor", he has become a sort of brand statement for Arizona politics.For many of Mesa's conservative Mormons, not to mention the rest of the population, all this started seeming excessive.
Senior women demonstrate that that there is no limit on what others can achieve at the company, that the business values the contributions of women and makes a powerful brand statement.
"Our internal brand statement is, 'Maaco turns the car you drive back into the car you love.' " Mr. Furse describes a letter he received from a happy customer ("I get letters from angry customers as well," he adds) who brought a 16-year-old car into a local Maaco for a makeover before it was to be given as a gift to a nephew.
Her brand statement is 'Share my passion', which she brings to designing golf courses from South Carolina to South Africa, helping children reach their potential, her foundation scholarships, branching out into showbusiness with regular appearances on Jay Leno and David Letterman's chat shows, and throwing the first pitch of the Washington Nationals-New York Mets baseball game at the Shea Stadium.
Developing and maintaining a consistent brand statement is an important aspect of developing a successful product.
However, due to inadequate understanding of brand by engineering, design and marketing, brand statement is difficult to preserve.
