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"After all, a French brand stands for what it is, a British brand stands for what it is, and an American brand stands for what it is.
Millennials want to understand what the brand stands for.
The response from fellow travelers is "a barometer of where the brand stands," Mr. Marchington said.
IN THE dull world of British savings, one brand stands out: Scottish Widows.
Lincoln's strategy for building a luxury brand stands in contrast to that of Cadillac.
You can see that the brand stands out in terms of its strong in-store aesthetics".
But don't try to personalize what your brand stands for — or why someone should buy it.
"There is going to be confusion about what the Cadillac brand stands for".
Ms. Mulcahy insists that the Xerox brand stands for all those things already, of course.
That 15 minute experience helps understand what a brand stands for.
Avoid copying the competition as an original brand stands out and will help attract customers.
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CEO of Professional Science Editing for Scientists @ prosciediting.com