Exact(2)
Like a department store at a mall, the Keith McNally brand serves as an anchor, drawing traffic that subordinate businesses depend on.
"Gone are the days when one brand serves all my needs as a beer drinker.
Similar(58)
Ms. Pratt is a founder of Casa Latina, a home and lifestyle brand serving Latino communities.
Foundation staff describe this process, and indeed all their work, in business-school language: achieving "leverage", building the foundation "brand", serving "markets" and "customers".
Correction: March 31 , 2004 Wednesday A picture caption last Wednesday about Anson Mills grits, a brand served at many prominent restaurants, misidentified the purée served with a grits cake at Charlie Trotter's in Chicago.
What started as a blog in his university room quickly grew into a large media brand serving millions of users each month and backed by London's most prolific investors.
"The Quaker Man has been an icon for more than a century," he added, "so we wanted to make sure what we did was true to the brand, served up in a way that rang true and doesn't take it to a place that's not genuine".
To test this idea, researchers from Tel Aviv University and the Duke University School of Business did a series of studies exploring the idea that religion and brand reliance (investing subjective worth or value in a name brand) serve a similar psychological need -- the need to publically express one's self-worth (Marketing Science).
Having surveyed three rather different brands of semantics, we are left with the question of which of these brands serves best in computational linguistic practice.
The lesson we have learnt from print industry changes is that the best brands serve consumers wherever they go.
Certain brands serve as especially potent symbols of American culture; Budweiser and Jim Beam, each more than a century old, are among them.
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