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While VW uses a "brand separation strategy" whereby Audi and Porche are separate divisions with separate images, this scandal is so serious that many believe it could spill over to these other VW-owned brands.
Such apparently conflicting values are likely to result in further "brand separation" in the future, where the company adopts different marketing strategies for, for instance, its electric sub-brand BMW i and its high performance, and far from green, sub-brand BMW M. BMW is also moving beyond its core activities of building cars and motorcycles, and working on different products.
Brand separation works.
When the first ever brand separation of the company roster took place in April 2002, Wilson was drafted to SmackDown!
As with its other successful brands, Coca Cola will be using a brand separation strategy - selling its milk under the Fairlife brand (more about this name later).
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"And I think down the road we will look at the opportunity for segmentations of the brand and separations of the brands, but that's far down our list right now," Richmond said.
Soraya Roberts of the Daily News disliked her return for prolonging Will and Emma's separation, branding Holly a home-wrecker.
The Reverend Carl McIntire, a preacher of Falwell's own brand of fundamentalism, has written, "Separation involves hard, gruelling controversy.
Attributes with significant affective impact are size, shape, color: and brand (packaging) and Surface roughness, Separation and top- and side-angles (shape).
"I realized I could reach more people in the streets than any church, so I made the streets my church," said Mr. George, 70, a Guyanese immigrant whose special brand of Christianity deplores the separation of people along racial lines.
"I've always tried to maintain complete separation between [my brand] and the campaign," she said.
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