Sentence examples for brand sentiment from inspiring English sources

Social media heavily influences brand sentiment.

Or maybe it pushes for more social conversation and helps to shift the brand sentiment.

However, if the goal for Coke was positive brand sentiment, data from marketing analytics firm Networked Insights is more encouraging.

Big data flows continuously consider the analysis of brand sentiment derived from social media sources and so metrics will inevitably rise and fall over time.

Social media is a marketing revolution, enabling new ways to engage with customers and potential customers, and empowering customers to interact with vendors and influence brand sentiment in new ways.

Extracting sentiments from tweets has been explored [13] while brand sentiment analysis has also been studied [14].

To some, anti-American brand sentiments express a more general cynicism about bland marketing.

One global food manufacturer deployed SMA to assess social brand sentiments around a potential target, a US-based confectionary company.

While Americans with a family income of more than $100,000 had positive impressions of the Ritz-Carlton, JW Marriott, Four Seasons, Westin and Omni hotel brands, sentiment of Trump hotels alone was overwhelmingly negative: reaching a high of -5.4 in November and a low of -17.1.

It's always better to place hard earned resources against creating diehard fans that can't wait to buy and brag about your products, rather than creating a controversial, wasteful campaign that fuels extensive anti-brand sentiment.

When businesses have reached this level of review volume, they have a large enough sample size to conduct deeper analysis on consumer product sentiment and brand opinion.