Sponsors squeeze out the voice of parents and local authorities and brand schools," he said.
The retailer not only lowered prices on 250 items on many back-to-school lists, it is also trying to win shoppers with Staples-brand school supplies, which typically cost less than national brands.
And while such equipment represented just 1% of Everlast Worldwide's sales in 2001, Horowitz believes it's the best way to stimulate sales of Everlast-branded school supplies and sleepwear, not to mention construction boots and women's active wear.
And though such equipment represented just 1% of Everlast Worldwide's sales in 2001, Horowitz believes that it's the best way to stimulate sales of Everlast-branded school supplies, sleepwear, construction boots and women's active wear.
Still, racking up a big bill to attend a name-brand school is a worthwhile investment, most studies show.
Jim's an award-winning author of The Experience Effect series; an adjunct instructor at New York University; and a member of the Board of Directors for the number one branding school in the country, The Brandcenter at VCU.
Top prize goes to the gallery staff, kitted out in very on-brand, school-style uniforms of grey shirt and black trousers.
We know the relative rankings of brands, schools, addresses, food and body mass indexes; we understand understatement.
Researching colleges based on student outcomes will highlight many colleges that outperform the Ivies and name-brand schools, but don't have the benefit of name recognition.
But for name-brand schools such as Yale University, the University of Pennsylvania and Wesleyan University, where Greek organisations have run into legal or reputational trouble in recent years, the stakes are higher.
