Sentence examples for brand safety from inspiring English sources

Programmatic trading in this way can even improve viewability statistics, brand safety scores and the like.

Look for these capabilities from your provider: URL visibility, brand safety, viewability and media quality.

This session will also consider the broader issues of online brand safety and viewability.

The exchanges, he said, "offer a buyer accurate targeting, brand safety and good pricing for good reach".

The new ad platform is alarming because it "allows them to do this at scale," said John Montgomery, executive vice president for brand safety at the advertising giant WPP's GroupM.

The collaboration has been welcomed by the advertising industry as a way to address brand safety concerns – the worry that ads served through exchanges will be placed on websites ill-suited to their brand.

Fair Trade is becoming an increasingly important tool in the toolbox to help factories and brands make safety and empowerment a tangible reality.

They are lured by projections of 10 percent annual growth for the sector and by Chinese consumers' willingness to pay a premium for foreign brands as they remain wary of local brands' safety records.

Hover rates were 27percentt higher on impressions that were blocked, such as high brand-safety risk or fraud.

Emma Monks, head of social media risk at Crisp, a brand-safety adviser, says that fakes worth "nearly half a trillion dollars" hit the market yearly.

One inspector is responsible for maintaining the brand's safety.