Pro skaters Ryan Sheckler, Brandon Biebel, Jack Curtain, and Paul Rodriguez joined celebrity athletes Shaquille O'Neal, Drew Brees, and Matt Kemp on the brand's roster.
The decision came after Guinness announced that it planned to pare the brand's agency roster to one shop.
If Notre Dame is a national brand — Kelly's roster has players from 27 states, coast to coast, unfortunately none from Alabama — then the Tide is a study in homegrown success, in regional scope.
It's also adding another big-name brand to its roster – Reckitt Benckiser, home to hundreds of household products including things like Lysol, Finish, Easy Off, Jet Dry, Woolite, Vanish, Vicks and many more.
Beginning in the mid-90s, advertising and marketing agencies on Long Island began adding branding to their roster of services.
The Kellogg Company has realigned creative duties for five global brands between two roster agencies, J. Walter Thompson in New York and the Leo Burnett Company in Chicago.
It has 25 brands to its roster, including the world's largest cosmetics and beauty company (although he didn't want to name the specific company).
"They have been inspiring designers for years," said Andrew Rosen, the chief executive of Theory, a fashion brand that featured a roster of prominent stylists in a recent store and Web campaign.
