Earlier this week, General Motors, which markets the Hummer brand, rolled out its most expansive wave of zero percent financing offers yet, extending such deals even to Corvettes.
Mercedes-Benz showed two roadsters, one large and one small, and Chrysler, its sibling brand, rolled out the 300 Hemi C, which seeks to recapture the excitement created by Chrysler's luxurious high-performance 300-Series cars of the 1950's and 1960's.
Lastly, Chrysler's Ram truck brand rolled out the Rebel, a new Ram 1500 off-road performance and appearance package targeting drivers who like to modify their trucks.
The xA, which we covered a few weeks back, is selling fairly weakly, but Scion has strong hopes for the sporty tC, a two-door coupe that goes on sale this summer when the Scion brand rolls out nationally (currently only 20 states have Scion dealers).
Although he got a face-lift back in 2006, the Colonel Sanders logo edged closer to retirement this week as the KFC brand rolled out a new restaurant concept, KFC eleven, without the Colonel's goateed visage accompanying it.
Within the next 3-5 years, we're going to see more brands roll out AR apps to bring customers more immersive and personalized experiences — whether it is bringing a static print ad to life, watching a movie trailer by pointing your smartphone camera at a poster or seeing how a new couch may look sitting in your living room.
And when the day comes around brands roll out their super sales, cutting costs and offering all those door crasher special deals.
I was joined by a group of savvy marketers from Diageo, EuroRSCG and Chevrolet to discuss global brand roll-out effectiveness.
The S-brands rolled out their own memory foam beds.
He was talking about the years leading up to the 2008 financial crisis, when scores of Swiss brands rolled out "products to the point of outrageousness" that were offered at exorbitant prices to buyers with access to easy credit.
In Detroit, Honda Motor's luxury brand will roll out a similarly named Advanced Sports Car Concept that, according to the company, "provides a glimpse at the next-generation Acura exotic sports car," presumably one that will fill the void left by the discontinued NSX.
