Sentence examples for brand research from inspiring English sources

Doug Berdie, the manager of the strategic brand research division of Total Research, a market research company, sees a new cohort of car buyers emerging: women in their 40's who like looks, styling, driving safely at high speeds and driving often just for fun, and for whom money is no object.

Mr. Mendelsohn, 32, is a manager of research at Hall & Partners USA, a communications and brand research firm in Manhattan.

Tourism officials have hired two brand research firms to convene focus groups and conduct international surveys of attitudes.

Mrs. Sloterbeck, who is 26 and is known as Faith, is an account manager at Hall & Partners USA, a communications and brand research firm in New York.

"On television the Olympics looks like an athletic event, but on location it's a big business convention," said Nicholas Donatiello Jr., president of the brand research firm Odyssey.

• "It's very hard for companies now to offer rationales to differentiate their products," said Robert Passikoff, founder and president of Brand Keys, a New York brand research firm.

You and your team have spent countless hours crafting an image and story for your brand, researched which groups are most interested in what you provide, and then carefully marketed your targeted message.

In this article, we focus on applications within the context of branding research and practice.

We situate propositions forwarded by Murphy and Dweck into traditional areas of branding research to discuss their importance to branding and suggest extensions of these ideas.

Our study contributes to employer branding research by highlighting how employer brand creation is entangled within strategic, functional design of an employer brand and managing organizational power relations and differing interests.

The Guardian's recently conducted Influential Brands research highlighted the importance of trust as a key driver for building an influential brand.