Heineken named Red Brick Road as its lead worldwide creative agency for the Heineken brand, replacing Strawberry Frog in Amsterdam, which was awarded the assignment last August.
Hiring Ogilvy as the new creative agency for the Gap brand, replacing Laird & Partners, "wasn't contingent at all" on Ogilvy's agreeing to let Mr. Farbman leave to join Gap, Mr. Seifert said.
SAN FRANCISCO — Within weeks of scooping up the failed banking operations of Washington Mutual in late 2008, JPMorgan Chase began phasing out the WaMu brand, replacing signs on retail branches.
Early this year, she got her wish when ConAgra decided to reformulate one of its biggest brands, replacing the high-fructose corn syrup in Hunt's ketchup with old-fashioned sugar.
In 2005, this brand was replaced by two gentamicin-loaded follow-up brands, Refobacin Bone Cement R and Palacos R + G.
ZURICH — Rolex, the world's biggest luxury watch brand, has replaced its chief executive after only two years, raising questions about possible management problems at the very discreet brand.
Andrews said that if baseball could find other suitors, one option could be MillerCoors, whose Coors Light brand was replaced as the N.F.L.'s official beer by Anheuser Busch's Bud Light.
"Familiar personalities such as Dr. Brown, Uncle Ben, Aunt Jemima, and Old Grand-Dad came to replace the shop-keeper, who was traditionally responsible for measuring bulk foods for customers and acting as an advocate for products... a nationwide vocabulary of brand names replaced the small local shopkeeper as the interface between consumer and product.
In 2011, Murphy fired Marka Hanson, then President of the Gap brand, and replaced her with Art Peck.
