"brand refresh" is a correct and usable phrase in written English.
It is used to describe the process of changing up a company or organization's brand identity, such as refreshing logos, advertising, and overall look and feel. For example, "The company decided to undergo a brand refresh to target a younger audience."
As we approached an important brand "refresh" a few years ago, we of course talked with clients to understand what they feel makes us unique.
Rebag Infinity is ideal for the consumer who wants a new bag each season, because it allows them to, according to the brand, "refresh their closets as often as they like and choose from a selection of thousands of designer handbags.
"We brightened it up with a clean burst of hop flavor from the dry hops to create a full bodied classic pale ale". Austin Amber is the oldest beer they still produce and the best-selling by far, but with the brand refresh the team decided the beer should have more body and toastiness.
The brand refresh includes a new logo, plates, uniforms and menu items like the donuts for dessert.
This type of relationship has allowed Eyeko to become the fastest growing mascara brand in Space NK since the brand refresh in 2011, as well as winning numerous product awards and enjoying sell-out launches!
"When you're doing a brand refresh, your goal is to keep, maintain and attract".
Smart brands refresh themselves and engage in a permanent courtship.
Will their branding refresh make any difference at all when there's still five or ten seemingly identical systems on the shelf at the big box retail computer store?
Instead of printed volumes, manuals are now usually PDFs or downloadable templates, instantly distributed and infinitely changeable, to suit the current preference for regular "brand refreshes".
"From dropping the 'Donuts' in its name to recent investments in in-store technology, Dunkin's recent brand refreshes are aimed at evolving the perception and becoming more competitive," says Andrew Park, Senior Director of Customer Experience Strategy, InMoment.
"What we did was refresh the brand and refresh the idea of what car paint was".
