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Another slice of materialistic bragging, filled with pop-culture and luxury brand references, Hypnotize is backed by a deeply bombastic bass line, taken from Herb Alpert's Rise.
In the video, Brand references a TMZ report in which the presenter says: "Look at her eyes, these are the things that made Renée Zellweger herself!" He retorts: "Yes, it's her eyes!
Brown lays the brand references on thick at times — in one paragraph, Janice dons a "Diane Von Furstenberg silk wrap dress," which she spritzes with "Evian spray" and pairs with "special-occasion crystal-encrusted Ferragamo pumps" and a "Tiffany necklace" — and this can lend her prose the feel of an issue of W magazine.
Such software extends digital sensors throughout the online universe, monitoring ripples in an endless flood of topics, brand references and sentiment.
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"If people make that aspirational brand reference, I'm psyched," said Franz Von Holzhausen, Tesla's chief of design.
Instead of art, more on-brand references dominated.
He recently made headlines for the wrong reasons after he got into a fracas in a club and fled the scene in a speedboat, and then he was embroiled in a rape lyric controversy (he maintains his innocence), but he's also released a mixtape – If You Ever Think I'll Stop Goin' In – as well as this sports-brand-referencing track.
He forged a distinctive, at times thrilling, brand from references to the high culture of the past, only rarely referring to contemporary events or issues.
But remember, the 'old gig' was the 'new gig' not so long ago, and how you behave on your way out will affect your brand, your references and your future employability.
The script is also fat with brand-name references that, when first used, cause the audience to go "oooh" in recognition.
The brand-name references, whether it's to John O'Hara and de Kooning or Burger King and the Whitney Biennial, are as spot-on as Jess Goldstein's sociologically exact costumes.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com