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Therefore, the brand is illustrating its brand qualities like accuracy and precision.
Brands and consumption can easily be used as identity claims due to their ability to transfer brand qualities into user qualities.
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This study analyzes a retailer's store brand quality decision in vertically differentiated product categories.
"Africans are generally quite conscious of brand, quality and image," he said.
Consumer Network, Inc., Brand Quality Perceptions (Philadelphia: Consumer Network, August 1983), p. 17 ad 50 51.
We try to give everyone some brand quality with gourmet coffees and microbrewery beers.
Retailers often use money-back guarantees to reduce consumer perceived risk about brand quality and to increase their market share.
However, the main effect of product difficulty and the interactions between the parent brand quality and fit variables have not been consistent across studies.
We specifically propose that product difficulty incongruity will negatively impact consumer evaluation of brand extensions, and this negative effect is stronger for high parent brand quality and consumers with high levels of need for cognition.
Brand extension research has established that original brand quality perceptions, product category fit, consumer perceptions of the product category complementarity and substitutability, plus the transferability of design and manufacturing capability significantly influence extension attitude formation.
They propose quality improvement requirements to ensure brand quality".
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