Sentence examples for brand purpose from inspiring English sources

Brand purpose gives people a constant in a constantly changing world.

When sustainability messages are interwoven into the fibre of the brand purpose and story, credibility shines through and customers respond.

For an industry with a buzzword habit, it is easy to dismiss this notion of brand purpose – as the movement has been labelled – as the latest marketing trend.

Empathy is an incredibly strong prompt for action – brands looking to champion social causes and explain their brand purpose, take note.

"At Green Giant we've always had a brand purpose of getting people to grow and thrive, either by getting their vegetables" or helping them attain "emotional health," Mr. Stockman said.

But brand purpose should not be confused with corporate social responsibility (CSR) or cause marketing: it is the reason a brand exists beyond making money, says Matthew Gardner, director of brand influence, at New York-based ad agency Droga5.

We could quibble over the margins -- for brand purposes, is someone like Tom Friedman, so long associated with The New York Times and part of an entire class of foreign policy mandarins -- an individual, or an institution?

There has been much talk in marketing circles over the past few years about brands with purpose, brands with meaning, brands that matter – whatever you chose to call them.

In 2002 the Public shed the "New York Shakespeare Festival" designation, at least for general branding purposes.

For branding purposes, Energy Fuels had named its project the Piñon Ridge Mill.

Procter & Gamble, too, is still, for legal purposes, Procter & Gamble, though it has used P&G for branding purposes since 1999.