Such partnerships allow the brand proximity to premium nightlife spaces like pop-up clubs and exclusive music performances exactly the type of luxury experiences for which wealthy people will pay thousands of dollars.
In other words, Instacart is listing items right now based on a combination of factors, but eventually the founder says that he wants users to be able to break down the selection into categories, so that users might be able to choose their shaving cream or toilet paper based on brand, proximity of store (quicker delivery) and price.
And some here note the more ambiguous truth that even outsiders who take nothing from local residents leave the city with a part of the Joplin brand, a proximity to tragedy that will add weight to résumés, bar stories and, perhaps, journalism prizes.
If behavioral intelligence demonstrates that a particular consumer is effectively engaged by the brand in proximity to MySpace vampires with blood-coated fangs, the new breed of media buyers will be more willing to put their old placement fears aside.
Together, they illustrate an unexpected side effect of the presidency: In some cases, it has proven a challenge to sell the president's brand, without offering proximity to the presidency itself.
In markets where customers value proximity over brand, outlets mushroom; when shoppers like more options, differentiated brands proliferate.
Space, as it relates to a brand system, denotes the proximity of a brand manifestation to a consumer.
Multiple stores in close proximity established brand recognition and triggered consumer desire for the product.
As of now, Foursquare asks the most of its users in relation to branded campaigns, but it is also the closest of the four to placing customers in the physical proximity of brands and retailers.
We examine the role of congruence between the event and the sponsor, and we analyze the role of relational proximity between the brand and the individual on these variables.
Store manager Noriaki Nakano said Brand Bookshop benefits from the proximity to Borders and Barnes & Noble, both of which are a few blocks away and neither carry used or out-of-print books.
