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It builds, he says, "on the thriving i newspaper brand, providing news and comment in a way that makes you want to engage.
The BBC's governing body said it would leave the decision on the future of BBC Switch, the cross-media brand providing content for younger viewers, to management.
While Norton & Sons continues to be the lead brand, providing bespoke services with prices starting at £3,000 for a formal suit, it is the quirky but elegant sportswear counterpart E. Tautz that has won critical acclaim.
This is the second time in two months that he has beaten Coke in buying a fast-growing noncarbonated brand, providing him with the chance to end his career on a winning streak.
Private equity buyers may be more willing to take the risk on a tarnished brand, providing the cash flow is there.
Spectacles hit all the right notes for a hardware debut by a software brand, providing a template for what a product looks like when the stars align.
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Brand provides most of the fireworks.
A brand provided a guarantee of reliability and quality.
"For a new entrant, having an established brand provides it with an instant on-ramp," said Ben Wood from analysts CCS Insight.
Because of the presence Brand provides, Coach Doug Collins has stuck with him this postseason, even though he is once again plagued by injuries.
Instead, local operators pay a share of their revenue to affiliate with a brand, and in return the brand provides marketing and refers customers via a centralized Web site.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com