Sentence examples for brand process from inspiring English sources

If the brand process begins with "a desire to be extraordinary", as one place-branding agency suggests, then predictably, according to the so-called Lake Wobegon effect popularised by the US radio host Garrison Keillor – who satirises a town where "all the women are strong, all the men are good-looking and all the children are above average" – then every city turns out to be "extraordinary".

Thus, an open place brand process leads to more conflicts among stakeholders and thereby affecting place reputation negatively.

The first strategy is stimulating an open place brand process in which there are more than enough opportunities for an open debate and discussion in the process of developing and implementing a place brand.

Globalisation accelerated the branding process.

As Rob Frankel, a branding expert with clients like Sony, Disney and Clairol, put it: "A good-looking family that flips houses — what value do they bring to Tiffany's?" For a family of nine, living with a rotating cast of baby sitters and contractors, the risks of opening themselves up to the branding process — whether through modeling or the reality show — seem marginal.

The petition, set up by Hiran Adhia, 20, a politics, philosophy and economics student at Warwick, urges the university to "halt the re-branding process now and consult students before any more money is spent", and mentions a "lack of communication and the general disconnection that the university currently has with its students".

During the entire branding process we were constantly trying to come up with a balance between the design aspect of how to make the products (sweet boxes) look as nice as possible and the commercial aspects – cost and speed at which the boxes can be packed.

The controvery prompted raised eyebrows from the press and public, but was essentially another hurdle in the company's re-branding process.

It provides businesses with a private space for their branding and marketing management, based on a set of smart tools guiding the user through the branding process.

While the designer follows their creative musings, their clients keep an overview of the branding process and are invited to take part in it.

As for what that new name is, well, Arora's team is working with agencies and going through the standard branding process to figure it out.