'brand preference' is correct and usable in written English.
It can be used to refer to an individual or group's preference for a particular brand or product. For example, "Recent studies have shown that the younger generation has a strong brand preference for organic and sustainable products."
Coke, of course, wanted to showcase its products and imprint a brand preference on young minds, with educators' implicit approval.
Ms. Freedman said one drawback of Zafu's service was that it did not weigh heavily enough a user's brand preference.
"Both Coca-Cola and Pepsi spend over a billion dollars each year to promote brand preference for soft drinks.
Gabriel Shenhar, the senior auto test engineer for Consumers Union, the publisher of Consumer Reports, has experience that ought to make him a determined scoffer at brand preference.
"They don't have one brand preference per se," said Jan Valentic, vice president for global marketing at the Ford Motor Company.
If you stare longingly at the set, a sales associate may begin quizzing you about your brand preference, price point and the size of your TV room.
Recently, Stardoll did a study of its own, polling United States users about their brand preferences.
And, if brand preferences get established at an early age, they often get disestablished a few years later.
Also of potential appeal to advertisers is a spate of magazines intended for teenage boys, a coveted demographic group because they are typically still forming their brand preferences.
Marketers have learned, the hard way, that younger consumers don't necessarily listen to TV commercials or develop brand preferences easily.
Marketers highly prize members of this demographic group, the so-called Generation Y, because their brand preferences are deemed far more malleable than those of older people.
