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"brand power" is correct and usable in written English.
You can use it when referring to the influence a particular brand has on potential customers or consumers. For example, "The company is building up its brand power to attract more customers."
Exact(60)
It's not shamelessly touting brand power.
It attracts new audiences, adds brand power.
"I am therefore not sure they have real brand power".
Now, the value of that brand power is about to be tested.
But so far there has been no comparable redistribution of brand power.
But what these mass consumer orgies largely prove is that brand power works.
"On a very limited budget we are using Nike's own brand power against them," he adds.
You get good by being big in brand power and profit growth.
And because he is Giorgio Armani, with brand power, they will find an audience.
But now you sense that designers, their talents apart, are being used in a dreary chess game of brand power.
He immediately spotted its brand power: "I asked a taxi driver in New York, what did he know of France?
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com